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PHIL LEMPERT is The Supermarket Guru ^®

Television & Radio News Reporter/ Newspaper Columnist/ Author/ Consumerologist/ Food Marketing Expert

Phil Lempert can predict the future —and then help businesses and consumers understand it.   For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.   Known as The Supermarket Guru ^® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. He is the food trends editor and correspondent for NBC News’ Today show, where he reports on consumer trends, food safety and money-saving tips, as well as showcases new products. He makes monthly appearances on ABC’s The View , and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country.

Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994.   The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year.   SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

Lempert is a monthly columnist for Progressive Grocer magazine (writing the “Consumer Insight” column)and Gourmet Retailer magazine, and he blogs twice a week for iVillage.com and Today.MSNBC.com.   He has been profiled and interviewed by USA Today , The New York Times , The Christian Science Monitor , The Wall Street Journal , Forbes , Newsweek and Ad Age , and is interviewed by hundreds of publications each year.

Phil is the founder and editor of several monthly e-publications targeted to consumers and businesses: “ Xtreme Retail ²³ ,” “ Facts, Figures & the Future ,” “Food Nutrition and Science” and “Coffee Chat News.”     He also publishes a weekly e-newsletter from SupermarketGuru.com.   To sign up for any newsletters, visit the “Your Path to Consumer Enlightenment” section of SupermarketGuru.com.

For 13 years, Lempert has hosted a weekly, live call-in radio show, Before You Bite ^® with Phil Lempert , which most recently aired on Lime Radio (previously part of Sirius) .   Podcasts of the program, which features discussions of the latest news in health, sustainability and food trends, are currently available on Lime.com.

Phil is also proud to be working with the Global Food & Nutrition Practice of Ketchum, Inc., as a frequent speaker and thought leader, offering his perspective on the food industry to key accounts and new business prospects.   

In 2007, Lempert founded Phil’s Supermarket, the first supermarket to exist in the virtual world of Second Life.   Phil’s Supermarket features interactive product demonstrations, consumer focus groups, specialized recipes, expert chefs and detailed product information to allow consumers and businesses to better understand shopping and marketing options—in the virtual and real worlds.

Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise . His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.

Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management.   He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to found Lempert Advertising, a full-service, award-winning advertising agency.  

In the early 1990s, Lempert became a partner and senior vice president of Age Wave, a leading demographic and life-stage consulting company that focuses on the life path of the Baby Boom Generation—from birth through a new style of retirement.   

A resident of California, Lempert’s roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ^® .

Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, exclusively represented by the Washington Speakers Bureau , he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner.